When the opening title music has been played and the audience has ceased cheering, will you still be able to bring the required 'memorable factor' to the table? With commercially based programmes such as the 'X-Factor' ruling the airwaves and dominating our social media news feeds, I wanted to take a moment to turn it inside out and ask the audience, 'How many votes will you get for your 'S-Factor?'  It's time to turn away from the screens and all the mediated hype and go back to basics. It's time to eliminate the manufactured 'X' and take a deeper look at the Soul Factor - that incredible ball of energy that fires up your potential, is responsible for your greatest performance and lives inside us all. 

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